Never underestimate a good story! - From story telling to story co-creating

Storytelling is no doubt a very powerful tool! It seems our brain is well suited 

- or even created? - to handle short stories. Check out this story and I think you

agree there is power in a good story!

Story: http://www.youtube.com/watch?v=msAZ6eon7aE

Now, at the "Really Realtime" conference in Stockholm October 22 this year,

xxx spoke on the subject - claiming "it's not about the story telling anymore -

it's about story creation with your customer" 

Conference: http://www.disruptivemedia.se/dmc5

You may want to add "crowd sourcing" to the creating process. 

More: http://en.wikipedia.org/wiki/Crowd_sourcing

What do you think?