Avoid brand erosion! You just MUST understand the social dimension of the web!
Some say Twitter is nothing - some say it's "all"
Some say Facebook is for youngsters - I say not. Or at least both.
I do most of my business contacts on Facebook. More than cold-calling
that I used to do. Guess what is more fun?
No doubt - some companies will erode their brand in rocket speed - by
not getting the social dimension of the web!
More to follow!
What's your opinion?