Langecom - on Leadership - Management - Internet

In this blog I share my views on issues related to leadership/management and internet. My business deals with these issues - more info at Thank you for visiting - please share your views - welcome back!

Sunday, June 07, 2009

Advertising in disruptive times

There's a lot of talk now in all media saying "What should we charge
to "How can papers and magazines survive?"

Jeff Jarvis has (of course - lots of great thoughts are compiled and
by this great guy!) given this several thoughts and blogs... Like this

One sentence got me started: "Advertising is failure". Well, you don't
have to agree - but with a society of less megaphones and more dialog
communication, that MAY be true! How to steer in this new landscape is
not easy
to say, as your basic strategy plays an even bigger role than before!

You can be sure we will cover more of this here!

What's your view on this? I always appreciate your thoughts!



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